SFMoMA Shadowshop


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As part of the exhibition "The More Things Change," The Shadowshop was a project developed and organized by Stephanie Syjuco: A temporary and alternative store/distribution point embedded within the San Francisco Museum of Modern Art’s fifth floor galleries, Shadowshop stocked hundreds of artists’ multiples, small works, tchotchkes, catalogs, books, zines, media works, and other distributive creative output. 

 

Megan Wilson, CAPITALISM IS OVER! If You Want It buttons, created for the Shadowshop, 2010/11



The More Things Change
Shadowshop
San Francisco Museum of Modern Art
November 20, 2010 - May 1, 2011 

As part of the exhibition "The More Things Change," The Shadowshop was a project developed and organized by Stephanie Syjuco: A temporary and alternative store/distribution point embedded within the San Francisco Museum of Modern Art’s fifth floor galleries, Shadowshop stocked hundreds of artists’ multiples, small works, tchotchkes, catalogs, books, zines, media works, and other distributive creative output. While operating as an actual mom-and-pop style store, Shadowshop was also a platform for exploring the ways in which artists navigate the production, consumption, and dissemination of their work. Four themes (1. artwork-as-commodity, 2. cultural souvenirs, 3. bootlegs and counterfeits, and 4. alternative distribution systems) contextualized projects that are both complicit with and also critical of capitalist circulation. For six months (November 2010—May 2011) Shadowshop featured only local Bay Area works, gave museum visitors access to a wide variety of affordable wares, and provided a snapshot of a vibrant and energetic art scene.

 

Megan Wilson’s Shadowshop wares included:

Product title: Peace & Love 
Quantity: N/A – will replenish stock as needed 
Dimensions: range: 2” x 2” to 7” x 7” 
Cost per unit: $FREE
Physical description of product: Cut suede pieces branded with Peace & Love
Product description: Peace & Love are FREE to all visitors; however, guests are asked to limit their selection to two gifts to allow the Peace & Love to be spread generously.

 
 

Product title: CAPITALISM IS OVER! If You Want It buttons
Quantity: N/A – will replenish stock as needed 
Dimensions: - 2 ½” buttons 
Cost per unit: $ __FREE___ each 
Physical description of product: Buttons 
Product description: Megan Wilson’s FREE buttons are part of CAPITALISM IS OVER! If You Want It, a collective project launched in response to the need for a fundamental shift in our approach to Capitalism and the negative impact the current model has on the environment, health, and wellbeing of all. For more information, visit: www.CapitalismIsOver.com

 
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Product title: Home 1996-2008 Box Set 
Quantity: Edition of 100; Six at a time will be displayed at SFMOMA 
Dimensions: __4”_ w __5”_ h ___4”_ d 
Cost per unit: $ 50 each
Physical description of product: Small sculpture 
Product description: Home 1996 – 2008 Box Set is a compact selection from Wilson's real home and installation Home 1996 – 2008, which she was forced to abandon in 2008 when the property was put up for sale and she was evicted. The fragments are another layer to the project’s reflections on “home” and the physical, mental, and spiritual spaces that create it. 

 
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